Entrepreneurship
Suitable Age Group: Ages 18–21
Grade Reference
| 🇺🇸 United States | College Freshman – College Senior |
| 🇬🇧 United Kingdom | University Year 1 – University Year 4 |
| 🇮🇳 India | B.Com. Year 1 – B.Com. Year 4 |
| 🇳🇬 Nigeria | University Year 1 – University Year 4 |
| 🇿🇦 South Africa | University Year 1 – Honours |
| 🇦🇺 Australia | University Year 1 – Honours |
| 🇨🇦 Canada | University Year 1 – University Year 4 |
About This Textbook
This textbook is designed to meet the course needs of a one-semester undergraduate introductory entrepreneurship course. It covers the key principles of entrepreneurship alongside the concepts, strategies, and tools needed to succeed as a small business owner, franchisee, founder, or other entrepreneurial professional.
Table of Contents
The Entrepreneurial Perspective — The Entrepreneurial Journey and Pathways — The Ethical and Social Responsibilities of Entrepreneurs — Creativity, Innovation, and Invention — Identifying Entrepreneurial Opportunity — Problem Solving and Need Recognition Techniques — Telling Your Entrepreneurial Story and Pitching the Idea — Entrepreneurial Marketing and Sales — Entrepreneurial Finance and Accounting — Launch for Growth to Success — Business Model and Plan — Building Networks and Foundations — Business Structure Options: Legal, Tax, and Risk Issues — Fundamentals of Resource Planning — Next Steps
