Entrepreneurship (Age 19, US Bachelor’s 2)
About This Textbook
This textbook is designed to meet the course needs of a one-semester undergraduate introductory entrepreneurship course. It covers the key principles of entrepreneurship alongside the concepts, strategies, and tools needed to succeed as a small business owner, franchisee, founder, or other entrepreneurial professional.
Textbook Details
| Author | Michael Laverty (Colorado State University Global), Chris Littel (North Carolina State University) |
|---|---|
| Age / Grade | Age 19 / US Bachelor's 2 |
| Original Language | English |
| License Type | Creative Commons Attribution 4.0 International (CC BY 4.0) This means users are free to copy, redistribute, remix, and build upon the material for any purpose, even commercially, as long as they provide appropriate attribution. Learn more about this license at creativecommons.org/licenses/by/4.0. |
| Download | Download PDF |
Table of Contents
The Entrepreneurial Perspective — The Entrepreneurial Journey and Pathways — The Ethical and Social Responsibilities of Entrepreneurs — Creativity, Innovation, and Invention — Identifying Entrepreneurial Opportunity — Problem Solving and Need Recognition Techniques — Telling Your Entrepreneurial Story and Pitching the Idea — Entrepreneurial Marketing and Sales — Entrepreneurial Finance and Accounting — Launch for Growth to Success — Business Model and Plan — Building Networks and Foundations — Business Structure Options: Legal, Tax, and Risk Issues — Fundamentals of Resource Planning — Next Steps