Introduction to Business (Age 18, US Bachelor’s 1)
About This Textbook
This textbook is designed to meet the scope and sequence requirements of foundational business courses. The textbook presents business principles and emerging trends in fields including management, leadership, production, marketing, and finance. It includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. Through this content, students will acquire the knowledge, skills, and competencies to prepare for the competitive workplace.
Textbook Details
| Author | Lawrence J. Gitman (San Diego State University - Emeritus), Carl Mcdaniel (University of Texas, Arlington), Amit Shah (Frostburg State University), Monique Reece, Linda Koffel (Houston Community College), Bethann Talsma (Davenport University and Grand Rapids Community College), James C. Hyatt (University of the Cumberlands) |
|---|---|
| Age / Grade | Age 18 / US Bachelor's 1 |
| Original Language | English |
| License Type | Creative Commons Attribution 4.0 International (CC BY 4.0) This means users are free to copy, redistribute, remix, and build upon the material for any purpose, even commercially, as long as they provide appropriate attribution. Learn more about this license at creativecommons.org/licenses/by/4.0. |
| Download | Download PDF |
Table of Contents
Understanding Economic Systems and Business — Making Ethical Decisions and Managing a Socially Responsible Business — Competing in the Global Marketplace — Forms of Business Ownership — Entrepreneurship: Starting and Managing Your Own Business — Management and Leadership in Today’s Organizations — Designing Organizational Structures — Managing Human Resources and Labor Relations — Motivating Employees — Achieving World-Class Operations Management — Creating Products and Pricing Strategies to Meet Customers’ Needs — Distributing and Promoting Products and Services — Using Technology to Manage Information — Using Financial Information and Accounting — Understanding Money and Financial Institutions — Understanding Financial Management and Securities Markets — Your Career in Business